Sources have indicated to Hook’em Headlines that New Orleans will be the site for the anticipated champions bowl between the SEC champion and the Big 12 champion. ESPN is also reporting that they will be paying the Sugar Bowl $80 million dollars here to broadcast this game. One of the major factors involved in the decision according to ESPN was the SEC’s long standing relationship with the Sugar Bowl which has been working with the SEC since 1935. The bowl will be called the Sugar Bowl but the two conferences will own the bowl. Other finalists include Arlington, Atlanta, San Antonio, and Houston.
My take: This is a huge announcement and I’m not shocked that the announcement went to New Orleans instead of Arlington. I think that was more of the Big 12 returning the favor of the SEC working with them for this champions bowl which solidified its place as a major conference in college football. The money from the bowl game announced in the ESPN article is huge. Just from the TV contracts, Every Big 12 teams should receive an additional $4 million a year. We will see if that money will get Florida State on board to come to the Big 12.