Deloss Dodds came to the University of Texas in 1981. In that time, Dodds has turned one of the most recognizable college football program into the most profitable college athletics department in the country. The profit that Texas generates exceeds 90% of most Division 1 programs. Deloss Dodds was also pivotal in getting ESPN to create the Longhorn Network. Dodds’s aggressive business tactics and Texas first attitude has made him one of the most polarizing figures in college athletics.
With that being said, Deloss Dodds has a real issue and that is mediocrity in Texas Athletics.
Now there are some sports at Texas that are doing fantastic like Volleyball and Men’s Golf. But Football, Basketball and Baseball have all regressed tremendously.
Augie Garrido came from Cal State-Fullerton in 1997. He has won 667 games, made 7 College World Series appearances and won 2 national titles in 2002 and 2005. But after going to the 2011 College World Series, the Longhorns went 30-22 and didn’t make the NCAA tournament for the first time under Augie Garrido.
Rick Barnes came to the University of Texas from Clemson University in 1998. He led Texas to it’s first Final Four since 1947. He has led the Texas Longhorns to 14 straight NCAA appearances and led Texas to it’s first number 1 ranking in January 2010. Since that #1 ranking, Texas has gone 58-34 with a loss to Division 2 Chaminade in the Maui Invitational. Rick Barnes has also not made it pass the first weekend since 2008.
Mack Brown came to Texas from North Carolina in 1998. Mack Brown would win 10 games for 9 consecutive years, a record that still stands. Mack Brown has also won 3 BCS bowl games and the 2005 national championship. But since 2009, Mack Brown has gone 21-15 with an 11-14 Big 12 record and 2-10 record against AP ranked opponents.
Deloss Dodds hasn’t officially announced his retirement but it’s very likely that he will be retiring after the 2014 or 2015 athletic season. Many people around the athletic department have hinted that Deloss doesn’t want to make any major hires before he leaves the University of Texas. Deloss Dodds has done wonderful things for the University of Texas and those 3 coaches listed above were hired by Dodds, but he also needs to realize when those 3 can’t fulfill the high expectations anymore. Deloss Dodds needs to remember his legacy is still up for debate. Will he remembered more for his innovations that set the University of Texas apart from other universities or will he be remembered as an athletic director that let Texas fall from the ranks of the elite because he was too lazy to do another coaching search? The choice is up to Deloss Dodds.