On Thursday, ESPN announced through it’s own media website, ESPNMediazone.com, that another provider will have the Longhorn Network. Of course, it was low key and they just slipped it in their press release that the Longhorn Network would be on Cox Communications.
Cox Communications reaches 6 million homes, but none of them in the state of Texas. Don’t worry Longhorn fans that are out of state, Cox is a major provider in Big 12 cities such as Wichita, Oklahoma City and Topeka. Also, it will be in homes in Baton Rouge, Louisiana, Las Vegas, Nevada, Cleveland, Ohio and Phoenix, Arizona. This will help branch out the Longhorn brand to other states where recruits in future classes will be able to sell their families on going to Austin because they can watch some of their games on the Longhorn Network.
It seems to me that ESPN is taking the path of least resistance to getting more cable providers. Start off with deals with other major out of state cable carriers and then when the outrage begins to die down on the Longhorn Network, get the major Texas cable and satellite companies on board after they lose subscribers in Texas to AT&T Uverse. Smart plan ESPN.
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