Welcome to The Stampede! Hook’em Headlines Weekly Mail Bag. This week’s mailbag contains Conference Realignment and the Longhorn Network.
Here is our first question:
— Justin Marc Keith (@JustinMarcKeith) December 13, 2012
Well Justin, Conference realignment is a fickle beast. A lot of options are considered and many don’t come to fruition. So when people report that Deloss is hesitant about the Big 12 going to 12 or 14 teams, that might be true. But that doesn’t mean he doesn’t consider it at all. Reports are now indicating that the Big 12 is starting to look at the options available. The prize is Florida State, but don’t be shocked to hear reports of South Florida and Cincinnati being considered for Big 12 membership. They open up Ohio and Florida TV Markets and could earn more money for the Big 12 in TV deals. But make no mistake, the goal is Florida State.
— Mike in El Paso (@hookem656) December 14, 2012
This wasn’t exactly a question but I figured this was something I would look into for my loyal readers. I asked some sources I have and I thought this was a great idea to provide the Longhorn Network to cable and satellite providers in Mexico to expand the viewership south of the Rio Grande. From what I am told, that won’t happen at least in the first deal of the Longhorn Network. But they have mentioned that they could try to expand the Longhorn Network online. An article from Patrick Ryan of Policy By The Numbers says if the Longhorn Network expanded globally by just online only, it could reach 2.3 billion potential viewers.
I think the Longhorn Network wants to secure enough cable subscribers before they expand to online only content. The Big Ten network does something similar to this for international users but it took a few years after it got carriers to pick up the network before it went international.