Texas Football: Longhorns ranked the richest program in the country
A recent list of revenue valuations for the Texas football program had them way at the top above the rest in the entire country for 2019.
Everyone knows about the national recognition and brand name that comes along with the Texas football program. But it is always interesting to see where Texas sits from a revenue and profitability standpoint. Especially given the down times on the Forty Acres in terms of success on the gridiron, the fluctuations in revenue are interesting to follow.
It doesn’t seem like a down period for the program throughout most of the last decade really impacted the bottom line for Texas all that much. They are consistently if not the most valuable program in the country, and tops in revenue, always near the top. Imagine what would happen if head coach Tom Herman actually takes Texas back to a point of consistent national prominence in the near future.
According to a data report released on Penn Live (which was compiled by the U.S. Department of Education), the Texas Longhorns football program ranked as the richest in the country and by a good margin. Texas reportedly had a valuation of $156.1 million this year. That is a gross revenue valuation that completely blows the second place program out of the water.
The top five rounded out with no other Big 12 programs. In order the top five rounded out with the Georgia Bulldogs ($123.1 million), Michigan Wolverines ($122.3 million), Notre Dame Fighting Irish ($115.5 million), and Ohio State Buckeyes ($115.1 million).
The next Big 12 program on the list is the Oklahoma Sooners ($94.8 million). You have to drop all the way down the 22nd spot on the list to find the next Big 12 team on the list, which is the TCU Horned Frogs, valued at ($65.4 million). After that, the Oklahoma State Cowboys ($52.2 million), Iowa State Cyclones ($51.9 million), and Texas Tech Red Raiders ($51.1 million).
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Texas clearly has the marketability of their brand down pat. Success on the field could lead to a better bottom line, though.