Texas Basketball: 3 players that benefit most from NIL law

A day that seemed like it would take a lot longer to reach arrived on July 1. The new legislation surrounding the name, image, and likeness rights for college athletes to their own benefit passed through last month and takes effect starting in July. And this is something that the Texas basketball program (along with a good portion of the rest of the athletic program) will get a great advantage from for its individual players.

A lot is changing very fast around the college sports landscape. But the Longhorns in particular will have a ton changing for the men’s hoops and football programs in what seems like the blink of an eye. New coaching regimes will be able to see their players benefit more from NIL. That is also something that can benefit these new coaching regimes, along with the programs as a whole.

How Texas basketball will benefit from the new NIL law?

Texas can benefit from this in the sense that there are no that many more valuable brands out there in college athletics. The Longhorn is a logo/brand that is one of the most recognizable and marketable in all of sports (not just college).

College sports is about to get a lot more dynamic on the front of player pay and sponsorship in what seems like the blink of an eye. There will be certain players, at certain schools, in certain sports, that benefit more than others. But the idea that this is now an open playing field for sponsorships, just like for Olympic athletes, is a big step forward for the NCAA.

With that in mind, here’s a look into three Longhorns basketball players that could benefit most from the new NIL law.