Texas Football: 3 Big 12 teams that would hurt most void of Horns and OU

With the discussion ongoing at this point of how the Texas football program and Oklahoma Sooners could make the move from the Big 12 to the SEC anytime in the near future, there are more looming question marks. One of the ongoing discussions of the past 48 hours involves what the post-Texas and Oklahoma landscape would look like in the Big 12.

There are not any other programs in the Big 12 that come really close to matching the brand power and football tradition of the likes of the Longhorns and Sooners. It is true that the Big 12 does not look all that great brand-wise after removing Texas and Oklahoma.

Some of the smaller schools in the Big 12 have stepped it up of late to become better football powers than anticipated. But competing schools in the conference like the TCU Horned Frogs, Iowa State Cyclones, Oklahoma State Cowboys, etc., don’t come close to matching the marketability of the programs we’re talking about here.

Which Big 12 programs would suffer the most without Texas football and Oklahoma?

One of the considerations that came up of late concerning the Longhorns and Sooners leaving the Big 12 for the SEC involved the media rights agreement in place. Texas and Oklahoma have a media agreement in place through 2025. And that common school of thought here is that Texas and Oklahoma wouldn’t leave for the SEC until then.

But if Texas and Oklahoma do wind up leaving the Big 12 for any other conference anytime soon, it presents the problem to a handful of other schools in the conference as to what to do next.

Here’s a look into the three Big 12 programs that would hurt the most if Texas and Oklahoma were to leave the conference anytime soon.