Texas football’s Bijan Robinson launches most outrageous NIL line yet

One of the most outrageous and hilarious NIL product lines announced yet by any college athlete came courtesy of the star junior Texas football running back Bijan Robinson this week. It came to light this week that Robinson is now launching his own condiment line called “Bijan Mustardson”.

It looks like this line of condiments from Bijan is set to be officially released on Aug. 23. But we got a look at what it could look like thanks to social media on Aug. 18.

The label we saw for Bijan Mustardson on social media this week features a sketch of his face with the pitch “it’s like a touchdown in your mouth”.

The fact that this came to light on social media this week obviously caught quite the reaction on Twitter.

Texas football star RB Bijan Robinson launching his own line of mustard

This also has the makings of something that could be a fan favorite among the various NIL deals and product lines from the top Longhorns players this year.

You can get a look at the website now, which just says “coming soon” and “it’s true” ahead of the expected launch date in a few days.

Moreover, this adds yet another deal/product to the growing list of NIL launches/agreements for Bijan in the last 12 months or so. He’s also signed notable NIL deals with the likes of Lamborghini, Rhoback, and Onyx Authenticated just in the last few months.

According to On3’s NIL valuation, Bijan is now worth $1.6 million, which ranks seventh among college football players and 10th among all athletes included in this calculation. That places Bijan a few spots behind current Texas commit and five-star Isidore Newman quarterback Arch Manning as the lone athlete with ties to the Longhorns with a greater NIL valuation from On3.

The next-highest value Longhorn from On3 is redshirt freshman quarterback Quinn Ewers, who rings in with a valuation of $1.5 million, good for 12th in the On3 top 100.

Heading into his third season with the Longhorns, Bijan is one of the Heisman favorites this fall. Bijan and the Longhorns are set to open up the 2022 regular season on Sep. 3 at home against the Louisiana-Monroe Warhawks.