It was announced this week that redshirt sophomore Texas football quarterback Quinn Ewers joined eight other college athletes as part of 7-Eleven’s Cleat Crew program this year. 7-Eleven unveiled the inaugural year of the Cleat Crew program on Sep. 19 in this press release, highlighting the nine athletes involved, including Ewers. The Cleat Crew will design cleats for a weekly auction event benefitting the 7-Eleven partner Children’s Miracle Network Hospitals.
Here are the nine college football athletes who signed this endorsement deal with 7-Eleven for the Cleat Crew program.
- Oregon QB Bo Nix
- Texas QB Quinn Ewers
- Colorado WR/DB Travis Hunter
- USC WR Dorian Singer
- Florida RB Trevor Etienne
- Penn State RB Nick Singleton
- Ohio State WR Marvin Harrison Jr.
- Boston College LB Kameron Arnold
- Michigan RB Blake Corum
7-Eleven has paired with designer The Shoe Surgeon to release nine pairs of cleats for auction over nine weeks during the 2023 college football season. The first cleat up for auction is revealed on the 7-Eleven Instagram page on Sep. 21.
Here’s more information on the process for the first auction for the Cleat Crew program this week.
"Beginning September 21, a new cleat will be revealed on 7-Eleven’s (@7eleven) Instagram page each Thursday. Bidding will open the next day (Friday) at 8:00 a.m. EST on CleatCrew.7Collection.com and remain open until the following Wednesday at 8:00 p.m. EST. The first auction will kick off this Friday, September 22 with quarterback Bo Nix."
Ewers’ week for the auction will commence on Oct. 6, one day before Texas’ meeting with the Oklahoma Sooners in the annual Red River Rivalry game at the Cotton Bowl at the Texas State Fairgrounds in Dallas on Oct. 7. The Ewers pair of cleats will be auctioned until Oct. 11, benefitting the Dell Children’s Medical Center in Austin, TX.
The auctions can be found on the Cleat Crew’s website starting Sep. 22 here.
7-Eleven deal adds to Ewers’ abundant list of NIL partners
According to On3, Ewers has over a dozen NIL endorsement deals he’s signed in the last year alone, including Panini America, Beats by Dre, and C4 Energy. Ewers’ latest On3 NIL evaluation has him worth $743K, the 33rd highest of all college football athletes.