Beats by Dre just announced their 2025 player selections for the "Beats Elite" team, marking its third overall class in the NIL era of college football.
The "Beats Elite" are a team of hand-selected players that display leadership, character, and a commitment to excellence—both on and off the field according to the company. The other players listed on the current roster include:
- Alabama WR Ryan Williams
- Ohio State S Caleb Downs
- Michigan QB Bryce Underwood
- Georgia RB Nate Frazier
- Oregon QB Dante Moore
- Florida QB D.J. Lagway
- Oklahoma QB John Mateer
- South Carolina QB LaNorris Sellers
This group currently contains some of the best overall and most "valuable" players in the 2025 NIL cycle as well.
NEW: Beats by Dre has signed nine college football stars to the 2025 'Beats Elite' class🔥
— On3 NIL (@On3NIL) August 19, 2025
• Alabama WR Ryan Williams
• Ohio State safety Caleb Downs
• Michigan QB Bryce Underwood
• Georgia RB Nate Frazier
• Texas EDGE Colin Simmons
• Oregon QB Dante Moore
• Florida QB DJ… pic.twitter.com/1a83IG6fw8
According to on3's Sam Gillenwater:
"Sellers and Lagway are tied for the highest On3 NIL Valuations of the group, both coming in at $3.7 million. That puts them at No. 6 and No. 7, respectively, in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. Underwood also has a $3 million On3 NIL Valuation, while Mateer and Williams are both at $2.7 million. Downs’ On3 NIL Valuation sits at $2.4 million, and Simmons is $1.5 million – putting them all in the Top 50 of the On3 NIL 100."
Colin Simmons has been named on almost every major preseason award watch list, and this is yet another member of national media praising the star defensive end in 2025.