It is officially the Arch Manning era for Texas football and the new starting quarterback is taking the nation by storm. Well, really, Manning had already taken the nation by storm but now he's doing it while the spotlight is entirely focused on him.
Already, the young quarterback had one of the highest NIL valuations in the country and with the departure of stars like Shedeur Sanders to the next level, Manning quickly moved up to the highest-paid NIL athlete in the nation.
Now, Manning has added to his NIL portfolio after signing a deal with Red Bull. The Longhorn's NIL portfolio is now valued at around $6.6 million, far and away the highest out of all collegiate athletes.
NEW: Texas QB Arch Manning has signed an NIL deal with Red Bull🤘
— On3 (@On3sports) January 30, 2025
Manning boasts a $6.6M On3 NIL Valuation👀
(via @redbull) https://t.co/SFpO2NCI9D pic.twitter.com/bftXB7mCJ0
Manning also has NIL deals with EA Sports, the video game brand that finally began releasing its College Football game again in 2024, as well as Panini America, the company that specializes in making athlete player cards.
Manning signed with Panini ahead of his freshman season with the Horns, which he utilized his redshirt during. Then, he signed with EA Sports after holding back when it came to opting into the game itself – making the announcement with his uncle, none other than Peyton Manning.
The Longhorns, now led by Manning instead of Quinn Ewers, will kick off their 2025 campaign (their second season in the SEC) on Aug. 30. Texas will face none other than the Ohio State Buckeyes who knocked the Horns out of the College Football Playoffs last season.