Three years ago, the Texas Longhorns swapped a Big 12 patch for an SEC one on the right pectoral of their football jerseys. Now, in a recent trend for college football programs, the Horns moved that SEC patch to the middle of their jerseys' collars.
Immediately, fans went into panic mode, fearing that the Longhorns had moved the patch to make room for a corporate logo on the jerseys, something made possible in the current world of college sports and NIL deals.
On Texas college football insider CJ Vogel first broke the news, including screenshots of players in their new jerseys. He shared that while "there are no plans for Texas to add a corporate sponsor logo to the jerseys," the move undeniably created room for a logo patch.
"Appears to be a change for the [Texas] jersey for the 2026 season," Vogel wrote on X. "The SEC logo moves to the middle of the jersey from the right pec area."
Appears to be a change for the #Texas jersey for the 2026 season.
— CJ Vogel (@CJVogel_OTF) June 16, 2026
The SEC logo moves to the middle of the jersey from the right pec area.
As of now, there are no plans for Texas to add a corporate sponsor logo to the jerseys. pic.twitter.com/Bl1vaSX1kx
Of course, the Texas football program is one of the teams most widely known for staying true to their original jerseys, with the Longhorns hardly ever changing the color of their accessories, much less the overall appearance of their uniforms.
Could the Texas Longhorns stray from tradition?
Over the last two decades, and especially in the last few years, the world of college football and collegiate athletics in general has changed more drastically than ever believed possible. Between NIL giving players the opportunity to make money and the seemingly steadfast conference structure doing a complete 180, tradition has been left in the dust.
However, beyond bending the knee to nationwide changes, Texas has stuck to its roots, refusing to put a corporate logo on its field, and certainly not on its uniforms.
Read more: Chris Del Conte continues to set the standard in college sports with 5th Directors' Cup
Yet, with the minuscule change to the layout of the jerseys, fans immediately assumed the worst; the Athletic Director Chris Del Conte and football head coach Steve Sarkisian were bending the knee to a complete break from tradition.
Certainly feels like a change they only make if they’re planning on adding a sponsor patch though.
— Robert Behrens (@rcb05) June 16, 2026
According to Del Conte, in statements following the initial news that teams could add the logo of sponsors to their jerseys, the Horns would not partake in change. After Vogel shared the updated jersey appearance on social media, neither Del Conte nor Sarkisian made a statement on the change.
A corporate logo on the uniform is coming soon. https://t.co/I9rZM4aZZX
— Adam Loewy (@LoewyLawFirm) June 16, 2026
Despite the fear of a corporate logo coming the Longhorns' way, a handful of people were fans of the change, saying the uniforms looked cleaner with the smaller logo and with the conference logo moved from the pec to the collar of the jerseys.
Also read: Where did Bevo get his name? A brief history on the Texas Longhorns mascot
Ultimately, adding corporate logos to uniforms is just the latest change in college sports. One day, it might not be a choice as to whether the Horns break from tradition or not. In order to keep pace with the rest of the powerhouse programs, especially when it comes to NIL and on the recruiting trail, Texas might have to lean into yet another way to earn sponsorship deals.
