Even with how poorly the Oklahoma Sooners have started the season (falling from the top 10 to outside of the AP Poll with a 2-2 record), ticket prices for the Red River Rivalry are as astronomical as ever.
As the unranked Sooners and No. 1 Texas Longhorns travel to the Cotton Bowl for their annual slugfest, fans are having to pay at least a few hundred bucks to get into the stadium, and that's for nosebleeds.
If someone wants to be close to the action, they're coughing up a could thousand dollars.
What's truly funny about the ticket prices (since we kind of have to laugh at the lack of affordability for the game) is the fact that you can clearly see that one half of the stadium is more expensive than the other.
The pricer side? Well, that obviously belongs to top-ranked Texas.
Texas fans having to pay more than Sooners to attend Red River Rivalry
Every year, the Cotton Bowl Stadium is divided down the 50-yard-line, with Texas fans standing around the Horns' end zone and Oklahoma fans standing around the Sooners' end of the field.
With five days until kickoff, the cheapest ticket on the Longhorns' half of the bowl was more than $50 more expensive than that of OU's side. Similarly, while the Sooners' most expensive tickets capped around $2,000 (as a one-off), numerous tickets on Texas's half were as high as $2,200 a pop.
What are we doing? pic.twitter.com/S11b487ZCe
— Random SEC (@therandomsec) October 4, 2026
And this all makes sense when you put it into context; of course, Longhorn Nation is going to be willing to pay more to see their undefeated, top-ranked team in action, whereas many Oklahoma fans have already written off the season, calling for head coach Brent Venables' job.
Of course, as we get closer to kick, these prices could either skyrocket or plummet, especially if the Sooners continue to abandon ship in fear that the Horns could blow them out of the water.
However, even if you can't attend the game, like most of these two teams' fanbases, it is consistently one of the most-watched games of the season, as many rivalry matchups are. And, of course, you could always head to Dallas anyway and enjoy your time at the State Fair of Texas, with carnival games, corndogs, and drinks to spare.
Simply put, this game always draws an insane crowd on both sides of the stadium, and these ever-loyal fans are willing to pay top dollar to be there (Texas fans just have to cough up a little more dough to get in this year).
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