In the last two weeks, the world of college football has seen a major shift once again.
Kick-started by the Big 12 announcing a conference-wide sponsorship with Monster Energy, sticking the neon green logo on all 16 teams' jerseys, and followed by the Big Ten's Illinois, Wisconsin, Ohio State, and others landing individual jersey patch deals, corporate sponsorships are playing a major role in the sport once again.
NEWS: Ohio Stare is entering a new corporate partnership with JPMorganChase that includes jersey patches for all 36 OSU teams. Per industry sources, this is expected to yield OSU nearly $17 million per year, an eye-popping number that’s expected to be an industry leader. pic.twitter.com/rZkkeYAuTM
— Pete Thamel (@PeteThamel) July 28, 2026
Now, the rest of the league is bracing for impact as the inevitable approaches: corporate logos on every college football jersey in the country.
And, even as the Texas Longhorns have adamantly refused to make alternate jerseys, much less adding another brand's name to the uniform, the burnt orange and white might be flying closer to a company logo alongside the Longhorn.
While Texas has stayed away from national brands headquartered in Austin, like Tesla, Apple, and more. Quite a few Austin-based companies have seen heavy involvement in the Horns building up their NIL warchest.
Because of the pre-existing close ties, don't be surprised if any of these companies see their names alongside Texas on the Longhorns' jersey.
Also read: Minuscule update to Texas football jerseys will have Longhorn fans fearing the worst
Kick-started by the Big 12 announcing a conference-wide sponsorship with Monster Energy, sticking the neon green logo on all 16 teams' jerseys, and followed by the Big Ten's Illinois, Wisconsin, Ohio State, and others landing individual jersey patch deals, corporate sponsorships are playing a major role in the sport once again.
3. H-E-B
With over 300 stores and 27,000 employees across the Lone Star State, H-E-B grocery stores have become known as a staple of the Austin area, despite starting right down the road in San Antonio.
These days, H-E-B is valued at around $17 billion, but brings in an annual revenue of roughly $50 billion before spending and expenses are factored in. One of those expenses has continuously been the team in burnt orange, as well as a few other collegiate programs across the state.
Already a major donor for the Longhorns, it wouldn't be surprising if H-E-B guaranteed national visibility by applying a company patch on Texas football jerseys.
2. Dell
Started by then-University of Texas student Michael Dell, the international computer company has been tied to the Longhorns since it was started in 1984, then known as PC's Limited. Starting with just $1,000 and in his dorm room, Dell has turned the computer company into a multi-billion-dollar corporation, with the founder securing his own net worth of well over $200 billion.
With sponsorships already littered across the 40 Acres, specifically in the Horns' Darrell K Royal-Texas Memorial Stadium, it wouldn't be a shock if Dell (both the man and the company) took it one step further.
1. Humann
Skyrocketing in popularity and value over the last few years, Humann has become one of the biggest cardiovascular healthcare brands in the country, with heavy ties to the University of Texas.
Started in a research lab at the University of Texas, Humann quickly became the "Official Cardiovascular Supplement of Texas Athletics" and is featured as a part of many in-game advertisements and social campaigns.
Already a massive NIL donor, with Texas athletes sharing "Humann" content across social media, the health and wellness company has charged to the forefront of minds for the possible company-sponsored jersey patch for the Horns.
Honorable mention - St. David's HealthCare
While Texas fans live and die by the Longhorns' adherence to tradition and excellence, for the athletic department to keep pace with the rest of the country, it might nearly be time for Athletic Director Chris Del Conte and the rest of the University to throw up their hands and give in to an on-jersey sponsorship.
