Arch Manning joins LSU's Livvy Dunne on one brand's NIL payroll

Texas quarterback Arch Manning has signed yet another NIL deal, joining LSU gymnast Livvy Dunne on the company's payroll.
BySam Fariss|
Texas Longhorns quarterback, Arch Manning during his first practice of the spring season on Tuesday, March 25, 2025.
Texas Longhorns quarterback, Arch Manning during his first practice of the spring season on Tuesday, March 25, 2025. | Ricardo B. Brazziell/American-Statesman / USA TODAY NETWORK via Imagn Images

Once again, Texas quarterback Arch Manning is breaking records with his NIL portfolio. Now, Manning has joined LSU gymnast Livvy Dunne, who has set NIL records of her own, on one company's NIL payroll.

Manning most recently signed a deal with Vuori, an athletic wear brand. Dunne, who has long been signed with Vuori, has an NIL valuation of roughly $4.1 million, the fourth most in the nation.

With his latest deal, Manning's valuation skyrocketed to $6.5 million, making his NIL portfolio even further unreachable by the collegiate athletes around him. Alongside Vuori, Manning has deals with Red Bull, Waymon & Uber, Panini trading cards, and more.

Why does Arch Manning get such big NIL deals?

It doesn't hurt that Manning has the last name that he does. With former collegiate and NFL greats like his grandfather and namesake, Archie Manning, to his uncles, Eli and Peyton Manning, the quarterback tree in his family is hard to beat.

Another notch on the young Manning's belt is that he plays for one of the most recognizable and well-off college football programs in the world. The University of Texas has a lot of star power behind its name, and that translates into a lot of support for the Longhorn athletic department.

The Horns' Texas One Fund is one of the more successful NIL collectives in the country, which has helped many athletes, like Manning, to amass impressive portfolios.

Is Arch Manning going to be Texas's starting QB next season?

Earlier this offseason, Texas head coach Steve Sarkisian shared the information that Manning will undoubtedly be the starting quarterback for the Longhorns during the 2025-26 season. The young QB already has a number of starts under his belt after stepping in for Quinn Ewers for a few games last season.

On3 recently released a ranking of the top 10 projected starting quarterbacks in the country, and Manning found himself at No. 4 on the list, only trailing Florida's DJ Lagway, South Carolina's LaNorris Sellers, and Clemson's Cade Klubnik, all of whom started for their teams last season.

Manning and the Texas Longhorns are scheduled to kick off their upcoming season on Saturday, Aug. 30, against the Ohio State Buckeyes, who kicked the Longhorns out of the College Football Playoffs last season.

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